Great Products That Are Better TogetherWe mentioned earlier that Sage 100 ERP 2014 will feature a completely rewritten integration with Sage CRM, bringing an even tighter connection between the two products. But beyond the technical details, what does it really mean to have CRM and ERP working together in one system and providing a single view of your company? Let's explore.
Workflow and Data EntryWhen CRM and ERP are integrated, data is entered one time and then carried all the way through your business system which eliminates duplicate entry and inefficiency.
For example when your sales people enter an order in Sage CRM - whether from a desktop or mobile device - the order details automatically transfer into Sage 100 ERP. There's no need for your back office accounting or customer service staff to re-enter the same data. You eliminate redundancy, save a bunch of time, and ensure accuracy. It also means that new customers (or existing customer updates) added in one system are synchronized in the other. Your data is consistent and your business is more accurate and efficient.
Reporting And Decision MakingWith CRM and ERP data combined in the same system, you get the benefit of one single view of your business across all functional areas from sales to accounting and from the warehouse to customer service. Most companies that run disconnected systems have to export data from each application, manually patch it together from spreadsheets and paper documents, and then do it all over again the next time they need to run updated reports.
Customer ServiceWith integrated CRM and ERP, everything you know about your customers - from sales to accounting - is in one single system. Everyone who has direct contact with a customer has up-to-date customer information on-hand. That means sales people have access to inventory availability, recent shipments, or customer credit status without fumbling around in the accounting system. It also means that service staff is better able to resolve customer inquiries on the spot, rather than passing them to another department or promising to call back hours/days later.
Front-to-Back-Office IntegrationIf you're interested in more detailed information about the benefits of integrated CRM and ERP, email us and we'll send you a copy of this 10-page guide.
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