Sage CRM - Tapping Cost Savings & Hidden Revenue

Written by Todd Martin on .

Over the last decade, CRM software has really come a long way. In the early days, some thought of CRM as nothing more than a contact database on steroids. But today’s CRM software automates everything from sales and marketing to customer service and accounting. And if you put it to work the right way, you can tap into hidden revenue opportunities and significant cost savings across your business.

CRM Lowers Cost of Sales

Many businesses implement CRM software primarily to help find and attract new business. And indeed, software like Sage CRM can help you do that at a lower cost-of-sale than traditional methods where sales people manage contacts, leads, and opportunities in spreadsheets and offline folders – an inefficient manual approach that requires more people, more administration, and more cost.

With Sage CRM, your sales people have a single point of access to contacts, calendars, meetings, follow-up tasks, accounts, call lists, sales opportunities, pipeline reports, and everything else they need to produce more revenue per sales hour. And with automated workflow built right into the software, they’ll spend more time selling and less time juggling administrative tasks and paperwork.

Tapping Hidden Revenue

thumb Tapping Hidden Revenue Sage CRMSome businesses don’t realize that CRM software can also help breathe new life into your existing customer relationships. In fact for many companies, those relationships are often more profitable after the initial sale. That’s where software like Sage CRM comes in.

You can track your customers’ sales history, buying patterns, communication preferences, and other important data that will help you deliver highly-targeted and timely follow up. With Sage CRM, you’ll uncover cross-sell opportunities and maximize the lifetime value of every customer relationship.

CRM and ERP: Even Better Together

The goal of any good CRM system should be to integrate everything you know about your customers into a single location. With Sage CRM and Sage 100, you’ve got one less thing to think about because the integration between ERP and CRM is built-in.

Everyone who has contact with a customer – whether it’s a sales person or someone on accounting staff - has up-to-date customer information on-hand. That means sales people have access to recent shipments or customer credit status without fumbling around in the accounting system. It also means that when a sales person enters a quote or order in Sage CRM, the data is automatically transferred into Sage 100. Accounting no longer has to re-enter the same order data from hand-written notes or printed reports from sales.

A lot has changed over the years - Sage CRM is no longer a narrowly-focused contact management tool. It has become an important technology for bridging the gap between departments, lowering the administrative burden and cost of sales, and tapping into hidden revenue opportunities across your business.

©2020 Juice Marketing, LLC. https://www.juice-marketing.com. All rights reserved. This article content may not be reproduced (in whole or in part), displayed, modified or distributed without express permission from the copyright holder.

Tags: Sage CRM

Acumatica PartnerAcumatica Cloud ERP provides the best business management solution for transforming your company to thrive in the new digital economy. Built on a future-proof platform with open architecture for rapid integrations, scalability, and ease of use, Acumatica delivers unparalleled value to small and midmarket organizations.

Lean More
sage PartnerWhen it’s time for your business to move beyond simple accounting software, you can count on Sage to help you manage your manufacturing, distribution, and service industry processes from beginning to end. Unite your company so you can grow revenues, reduce costs, and increase profitability.

Lean More

Subscribe to Newsletter

Subscribe here for MBA Business Software's newsletter and product information to stay informed about the products and services offered by MBA.

90 Minds
90 Minds Consulting Group is an 
association of proactive consulting professionals who combine technology skills while still operating their own independent companies.

MBA Business Software
Headquarters
1117 Perimeter Center West, 
Suite E210
Sandy Springs, Georgia 30338
(P) 678-495-5700 
(F) 770-399-5772

Remote Offices
Chicago, Illinois
Cape Coral, Florida

twitterfacebookyoutubefeedlinkedin