If you’re reading our newsletters or posts from our website, you’re probably already familiar with what ERP does. But as a relative newcomer to the business software landscape, some are still figuring out what CRM can do for your business and how it’s different than the ERP system you already have. Let’s explore.
What is CRM?
First things first … CRM stands for Customer Relationship Management, and it’s important to understand that CRM is both a tool and a philosophy for managing relationships with your current and prospective customers.
At its core, CRM software ties all of your customer-facing activities together. So, whereas ERP ties together “back office” functions such as accounting, purchasing, inventory, and operations, a CRM system ties together “front office” functions such as:
- Sales, Meetings & Calendars
- Company and Customer Contacts
- Customer Service & Support
In short, CRM connects